Enquiries that don't depend on referrals

Enquiries that don't depend on referrals

Enquiries that don't depend on referrals

We help healthcare and health-product providers replace referral dependence with a predictable flow of qualified enquiries.

Get Started

Start here

Share a few details and we will follow up to see if our qualified enquiry system is right for you.

What changes when you work with Relay?

Without Relay

Enquiries you can't predict

Work comes from referrals, repeat customers and word of mouth. Good months and quiet months, and no way to influence which one you get.

Leads that go nowhere

Enquiries come from people who were never looking for what you sell, and your team finds out on the call.

No line from spend to revenue

You can see what marketing cost. You can't see what it returned.

With Relay

Demand you can turn on

A paid channel that produces enquiries when you need them, so a quiet month becomes something you can act on.

Enquiries filtered for fit

Your advertising finds people who want what you sell, so your team spends its time on genuine prospects.

A pipeline with the numbers attached

Enquiries land in a system that tracks revenue, so you know what your demand is actually worth.

How it works

1

Kickoff and build

One call to settle what you offer, who you want more of, and what a good enquiry actually looks like. From there we build the campaign, the creative, the enquiry form and the pipeline it lands in. Usually about two weeks.

2

Campaign goes live

Ads run and enquiries start arriving. Every one gets a text back within a minute and lands in your pipeline with a notification.

3

It runs and gets tighter

Creative gets refreshed before it fatigues, spend moves toward what converts, and you get a monthly report and a call. Over time the pipeline tells you what an enquiry is worth, not just what it cost.

Recent work

Recent work

MAXM Skate

A B2B Australian-based medtech business selling internationally through hospital contracts and distributor channels, looking to explore the direct-to-consumer market in Australia. We built and tested a consumer channel from scratch, and it returned 3.5x on ad spend in its first market test.


3.5x return on ad spend

“We hadn’t really tried selling directly to consumers here in Australia, most of our sales go through hospitals and distributors so we had to build the marketing and process from scratch. Harry built the channel and proved there was an opportunity. We’re now looking at what that means for our sales partners overseas.”

“We hadn’t really tried selling directly to consumers here in Australia, most of our sales go through hospitals and distributors so we had to build the marketing and process from scratch. Harry built the channel and proved there was an opportunity. We’re now looking at what that means for our sales partners overseas.”

Rob Bowden, CEO at MAXM Skate

Rob Bowden

CEO, MAXM Skate

“The campaign delivered great results for our business. We received lots of new leads, many of which turned into new customers who were a really great fit for the services we offer. We’re really happy with the results and would definitely recommend Harry’s services to other businesses looking to grow!”

“The campaign delivered great results for our business. We received lots of new leads, many of which turned into new customers who were a really great fit for the services we offer. We’re really happy with the results and would definitely recommend Harry’s services to other businesses looking to grow!”

Lacey Jarvie, Director and Speech Pathologist at Ayre Allied Health

Lacey Jarvie

Director and Speech Pathologist, Ayre Allied Health

Ayre Allied Health

A paediatric speech pathology practice that had brought on new clinicians and needed their calendars filled. Referrals were the only source of new families and they arrived unpredictably. We built the first campaign end to end: ads, enquiry form, pipeline, and filled the new books.


11 ongoing clients

Harry Keating

FOUNDER, RELAY DIGITAL NEWCASTLE // NSW

Harry Keating, founder of Relay Digital

Harry Keating

FOUNDER, RELAY DIGITAL // NEWCASTLE, NSW

I've photographed weddings, played gigs, worked at an agency, and spent time in-house at a healthcare organisation. I've tried lots of different things, and I've managed to get pretty good at some of them (not bouldering).


I started Relay because I kept coming back to the same idea: one proven marketing service, done really well, where you can see a clear ROI.


The part I like most is when an ad connects someone to something they actually needed. Marketing has earned its reputation for selling people things they probably don't need. A lot of healthcare or health-related businesses are closer to the opposite, and I find it pretty cool to help them grow and serve more people.


The rest is simple enough. I only want to keep working with a client when it's clearly worth it for them, and I built the system so we can always tell.

I've photographed weddings, played gigs, worked at an agency, and spent time in-house at a healthcare organisation. I've tried lots of different things, and I've managed to get pretty good at some of them (not bouldering).


I started Relay because I kept coming back to the same idea: one proven marketing service, done really well, where you can see a clear ROI.


The part I like most is when an ad connects someone to something they actually needed. Marketing has earned its reputation for selling people things they probably don't need. A lot of healthcare or health-related businesses are closer to the opposite, and I find it pretty cool to help them grow and serve more people.


The rest is simple enough. I only want to keep working with a client when it's clearly worth it for them, and I built the system so we can always tell.

FAQs

We've run Meta ads before and got bad leads. Why would this be different?

What do you use for the creative?

Will the ads meet AHPRA's advertising rules?

How will I know whether it's working?

How quickly do we see enquiries?

Do I have to change the software we already use?

Get in touch